Online donations from paid search and paid social, read against website behaviour in GA4. Monthly view covers the last 13 months; daily view covers the last 30 days.
Scorecard
Monthly trend, last 13 months
Paid media: spend and donations
GA4: sessions by channel and donations
Daily trend, last 30 days
Paid media: spend and donations
GA4: sessions by channel and donations
Google Ads campaigns
Meta Ads campaigns
GA4 website traffic by channel
Google Ads donations: the account has two primary purchase actions ("Al-Ihsan Foundation USA (web) purchase" and "Purchase") that record the same donations. This report de-duplicates them (one count per day and campaign), so figures are lower than the Conversions column in Google Ads. Attribution follows the account's settings.
Meta donations: Purchase event and purchase value, 7-day click / 1-day view attribution.
GA4 donations: transactions and purchase revenue on the Al-Ihsan Foundation USA property, by session default channel group (last non-direct click). GA4 and ad platforms count differently, so do not add them together.
Value and ROAS use the donation value passed by each platform. Currency USD. Days run on New York time; the latest day shown is the last complete day.
SNAPSHOT
